International Business
Collaborate with industry clients and gain real-world business experience with the International Business project
Step into the world of global expansion and help companies enter new market regions with the International Business project.
You'll conduct a thorough analysis of a chosen market, evaluate how well the product aligns with local demand and identify any barriers to entry. By assessing market attractiveness, competitor landscapes and potential opportunities like government support, you’ll provide valuable recommendations for a successful market entry strategy.
Collaborate with industry clients and apply your research skills to real-world international business challenges in this exciting project.
Benefits
Conduct a comprehensive market analysis to support international expansion.
Evaluate product-market fit and identify barriers to entry.
Research and analyse potential customers and competitors in the new market.
Explore emerging technologies, startups and innovations relevant to the industry.
Develop practical recommendations for market entry and resource allocation.
Enhance your resume with hands-on experience.
Earn 24 Business Experience Points towards your Bachelor of Commerce or Master of Commerce degree at UNSW.
Accumulate 48 BCoins that can be redeemed for valuable rewards through the myBCom platform online shop (undergraduate), or 96 BCoins that can be redeemed for valuable rewards through the myMCom platform online shop (postgraduate).
This program allowed me to work with a real company on a real-world problem. This provided an opportunity that regular university classes do not. Through this, I was able to improve my leadership, problem solving and communication skills which will undoubtedly assist me in the workplace.
– Jamie, T2/2023 student
Key Course Details
- Course Length: Two weeks
- Delivery Format: Virtual team-based learning
- Commitment: 25 hours total
Prerequisites:
- Career Accelerator: Essentials modules must be completed prior to enrolment, log in using student-enrolment key: Career_Accelerator.
- You have achieved a score in yellow or green zone for your LinkedIn profile on the Career AI platform (Aspire module)
Certification/Badge Requirements:
- Compulsory pre-program Orientation session
- Draft market research and insights report submission
- Final report submission
- Student feedback survey
Program Dates
Term 1 program
- Applications open: Monday 10 February 2025
- Applications close: Sunday 13 April 2025
- Orientation session: Tuesday 13 May 2025, 1pm – 2pm
- Program starts: Monday 19 May 2025
- Program ends: Friday 30 May 2025
This program runs in the break between term 1 and term 2
Term 3 program
- Applications open Monday 26 May 2025
- Applications close Sunday 28 September 2025
- Orientation session: Tuesday 27 October 2025, 2pm – 3pm
- Program starts: Friday 3 November 2025
- Program ends: Friday 14 November 2025