Marketing research students
Sibo Zhang
Exploring Consumer Perceptions of Data Privacy:
A Marketing Perspective
Ka Wing Chan
Sustainability in Retail
Ada Choi
How Soaring Inflation Impacts Consumers’ Spending Patterns
Yusong Zhi
Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse
Jerry Jin
Marketing Agility: Antecedents and Consequences
Rita (Yuli) Li
The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers
Shuge Li
Sustainability-related policy change: green product consumption and supply chain configuration
Noah Moonen
Master of Pre-Doctoral Business Studies
Yuan Feng
Master of Pre-Doctoral Business Studies
Vartan Bal
Master of Pre-Doctoral Business Studies
Bicheng Ma
Master of Pre-Doctoral Business Studies