The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at UNSW. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

• Expanding beyond Sydney—welcoming participants from across Australia and around the world.

• A fresh challenge—once again, a real-world, intriguing problem to compete on.

• Exciting recognition and prizes—tutor positions at the School of Marketing or internship.*

* The outcome of job opportunities depends on a further selection among the applications from this group and is subjective to requirements such as visa conditions.

• 30 June 2025: announcement of competition topic and dataset.

• 18 Aug 2025: proposal submission open.

• 25 Aug 2025 (5pm): deadline for proposal submission.

• 28 Aug 2025 (9am): announcement of groups advanced to the final stage of competition.

• 5 Sep 2025: final presentation, award announcement