Marketing Analytics Hackathon Challenge 2024
What makes a successful game app?
Goal of the project
The challenge requires you to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consists of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. You will compete on the depth and novelty of your analytical findings.
Proposal requirements
Specify the aim of your project, outline the methodologies, the data items that you plan to use, the expected outcomes from the analyses, and the expected managerial implications.
- Up to 1,200 words.
Submit your proposal
Download 2024 Hackathon challenge brief
Proposal submission open:
12 Aug (9am) ~ 19 Aug (5pm)
No late submission will be considered.
Send your proposal to: MA.Hackathon@unsw.edu.au
Information for sponsors
As an event sponsor you can:
Engage with motivated and skilled students in marketing analytics.
Increase company visibility among top-tier students.
Access to potential interns or employees from the winning teams.
[Optional] propose managerial problems to be addressed
To find out more about becoming a sponsor, please contact MA.Hackathon@unsw.edu.au