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Showing 20 out of 36 results

Seminar title	Date & time	Location	Speaker	Affiliation

Publishing strategy and career development	Mon 31/03/2025 at 10:00am - 12:00pm	UNSW Business School G24	Professor Marc Fischer	University of Cologne
On The Future of Digital Advertising: Applying Large Language Models to Search Content Creation	Wed 26/03/2025 at 10:00am - 12:00pm	Quadrangle 1001	Professor Thomas Reutterer	The Vienna University of Economics and Business (WU Vienna)
"What it Takes to Build Financial Brand Equity: Evidence from 30 Years of Brand Valuation" "Blind Spots in Broad Strokes: Caveats for the Use of LLMs in Marketing Research" "The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment"	Thu 13/03/2025 at 10:30am - 12:45pm	The Business School Lounge	Professor Marc Fischer Professor Thomas Reutterer Christian Hotz-Behofsits	University of Cologne The Vienna University of Economics and Business (WU Vienna) The Vienna University of Economics and Business (WU Vienna)
Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient	Thu 6/03/2025 at 11:00am - 12:00pm	Quadrangle 2093	Professor June Cotte	The Ivey Business School
"There's a story in the face of every person you meet" "Consumer Centered Data Ownership: Putting Consumers in Control of their Data"	Tue 11/02/2025 at 11:00am - 13:00pm	UNSW Business School 220	Professor Jacob Goldenberg Professor Renana Peres	Alison School of Business The Hebrew University Business School
Does Using a Pink Product Increase Men's Support for Women? How Product Usage Influences Perspective-Taking	Mon 6/01/2025 at 11:00am - 12:00pm	UNSW Business School 205	Professor Jaideep Sengupta	HKUST
UNSW USYD UTS MQ Joint Marketing Research Camp	Wed 20/11/2024 at 8:30am-6:30pm	UNSW Colombo Theatre A and C	Rajendra Srivastava	Indian School of Business
UNSW School of Marketing Academic-Industry Research Seminar	Thu 7/11/2024 at 4:00pm - 6:00pm	UNSW Chancellery Council Chamber	Professor Dilip Soman	University of Toronto
Demystifying ARC research grants: Something everyone is talking about now!	Fri 25/10/2024 at 2:00pm - 3.30pm	UNSW Quad G044	Professor Piyush Sharma	Curtin University
Publishing in top-tier operation management (OM) journals	Wed 23/10/2024 at 11:00am - 1:00pm	UNSW Civil Engineering 109	Professor Tyson Browning and Professor Srinivas Talluri	Neeley School of Business, Eli Broad College of Business
Product Badges and Consumer Choice on Digital Platforms	Thu 19/09/2024 at 12:00pm - 1:00pm	UNSW Colombo Theatre B	Professor Martin Spann	LMU Munich School of Management
Probabilistic Loyalty Reward Programs Increase Engagement and Purchases	Thu 22/08/2024 at 12:00pm - 1:00pm	UNSW Business School 205	Adrian Camilleri	University of technology Sydney
Does Advertising Content Regulation Work? Evidence from Canadian DTCA	Thu 18/07/2024 at 12:00pm - 1:00pm	UNSW Mathew 105	Demetrios Vakratsas	McGill University
Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design	Tue 25/06/2024 at 12:00pm - 1:00pm	UNSW Business School 130	Professor Lan Luo	University of Southern California
Loyalty-program promotions: How brands can capitalize on retailers' temporary loyalty programs	Thu 25/05/2024 at 12:00pm - 1:00pm	UNSW Business Scool 115	Marnik Dekimpe	Tilburg University
Why advertisers should embrace event typicality and maximize leveraging of major events	Thu 11/04/2024 at 12:00pm - 1:00pm	UNSW Quadrangle G021	Francois Carrillat	Griffith University
The Stock Market Impact of Deceptive Reviews	Thu 28/03/2024 at 1:00pm - 2:00pm	UNSW Mathew 106	Dr Marc Fischer	University of Cologne
Assessing the Antitrust Liability of Vertical Restraints	Thu 14/03/2024 at 1:00pm - 2:00pm	UNSW Mathew 106	Professor Anthony Dukes	University of Southern California
Consumer Perceptions of Influencer Gifting	Thu 7/03/2024 at 1:00pm - 2:00pm	UNSW Civil Engineering G1	Professor Andre Marchand	Leipzig University

Seminar title
Date & time
Location
Speaker
Affiliation
Seminar title
Publishing strategy and career development
Date & time
Mon 31/03/2025 at 10:00am - 12:00pm
Location
UNSW Business School G24
Speaker
Professor Marc Fischer
Affiliation
University of Cologne
Seminar title
On The Future of Digital Advertising: Applying Large Language Models to Search Content Creation
Date & time
Wed 26/03/2025 at 10:00am - 12:00pm
Location
Quadrangle 1001
Speaker
Professor Thomas Reutterer
Affiliation
The Vienna University of Economics and Business (WU Vienna)
Seminar title
"What it Takes to Build Financial Brand Equity: Evidence from 30 Years of Brand Valuation" "Blind Spots in Broad Strokes: Caveats for the Use of LLMs in Marketing Research" "The Impact of Social Media on Music Demand: Evidence from a Quasi-Natural Experiment"
Date & time
Thu 13/03/2025 at 10:30am - 12:45pm
Location
The Business School Lounge
Speaker
Professor Marc Fischer Professor Thomas Reutterer Christian Hotz-Behofsits
Affiliation
University of Cologne The Vienna University of Economics and Business (WU Vienna) The Vienna University of Economics and Business (WU Vienna)
Seminar title
Crowdfunding Success for Female versus Male Entrepreneurs Depends on Whether a Consumer versus Investor Decision Frame Is Salient
Date & time
Thu 6/03/2025 at 11:00am - 12:00pm
Location
Quadrangle 2093
Speaker
Professor June Cotte
Affiliation
The Ivey Business School
Seminar title
"There's a story in the face of every person you meet" "Consumer Centered Data Ownership: Putting Consumers in Control of their Data"
Date & time
Tue 11/02/2025 at 11:00am - 13:00pm
Location
UNSW Business School 220
Speaker
Professor Jacob Goldenberg Professor Renana Peres
Affiliation
Alison School of Business The Hebrew University Business School
Seminar title
Does Using a Pink Product Increase Men's Support for Women? How Product Usage Influences Perspective-Taking
Date & time
Mon 6/01/2025 at 11:00am - 12:00pm
Location
UNSW Business School 205
Speaker
Professor Jaideep Sengupta
Affiliation
HKUST
Seminar title
UNSW USYD UTS MQ Joint Marketing Research Camp
Date & time
Wed 20/11/2024 at 8:30am-6:30pm
Location
UNSW Colombo Theatre A and C
Speaker
Rajendra Srivastava
Affiliation
Indian School of Business
Seminar title
UNSW School of Marketing Academic-Industry Research Seminar
Date & time
Thu 7/11/2024 at 4:00pm - 6:00pm
Location
UNSW Chancellery Council Chamber
Speaker
Professor Dilip Soman
Affiliation
University of Toronto
Seminar title
Demystifying ARC research grants: Something everyone is talking about now!
Date & time
Fri 25/10/2024 at 2:00pm - 3.30pm
Location
UNSW Quad G044
Speaker
Professor Piyush Sharma
Affiliation
Curtin University
Seminar title
Publishing in top-tier operation management (OM) journals
Date & time
Wed 23/10/2024 at 11:00am - 1:00pm
Location
UNSW Civil Engineering 109
Speaker
Professor Tyson Browning and Professor Srinivas Talluri
Affiliation
Neeley School of Business, Eli Broad College of Business
Seminar title
Product Badges and Consumer Choice on Digital Platforms
Date & time
Thu 19/09/2024 at 12:00pm - 1:00pm
Location
UNSW Colombo Theatre B
Speaker
Professor Martin Spann
Affiliation
LMU Munich School of Management
Seminar title
Probabilistic Loyalty Reward Programs Increase Engagement and Purchases
Date & time
Thu 22/08/2024 at 12:00pm - 1:00pm
Location
UNSW Business School 205
Speaker
Adrian Camilleri
Affiliation
University of technology Sydney
Seminar title
Does Advertising Content Regulation Work? Evidence from Canadian DTCA
Date & time
Thu 18/07/2024 at 12:00pm - 1:00pm
Location
UNSW Mathew 105
Speaker
Demetrios Vakratsas
Affiliation
McGill University
Seminar title
Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design
Date & time
Tue 25/06/2024 at 12:00pm - 1:00pm
Location
UNSW Business School 130
Speaker
Professor Lan Luo
Affiliation
University of Southern California
Seminar title
Loyalty-program promotions: How brands can capitalize on retailers' temporary loyalty programs
Date & time
Thu 25/05/2024 at 12:00pm - 1:00pm
Location
UNSW Business Scool 115
Speaker
Marnik Dekimpe
Affiliation
Tilburg University
Seminar title
Why advertisers should embrace event typicality and maximize leveraging of major events
Date & time
Thu 11/04/2024 at 12:00pm - 1:00pm
Location
UNSW Quadrangle G021
Speaker
Francois Carrillat
Affiliation
Griffith University
Seminar title
The Stock Market Impact of Deceptive Reviews
Date & time
Thu 28/03/2024 at 1:00pm - 2:00pm
Location
UNSW Mathew 106
Speaker
Dr Marc Fischer
Affiliation
University of Cologne
Seminar title
Assessing the Antitrust Liability of Vertical Restraints
Date & time
Thu 14/03/2024 at 1:00pm - 2:00pm
Location
UNSW Mathew 106
Speaker
Professor Anthony Dukes
Affiliation
University of Southern California
Seminar title
Consumer Perceptions of Influencer Gifting
Date & time
Thu 7/03/2024 at 1:00pm - 2:00pm
Location
UNSW Civil Engineering G1
Speaker
Professor Andre Marchand
Affiliation
Leipzig University

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