Digital Marketing
Collaborate with industry clients and gain real-world business experience with the Digital Marketing project
Join the Digital Marketing project and make an impact by helping clients refine their digital strategies.
Over the course of the project, you’ll collaborate with industry partners to assess and enhance existing digital media platforms or develop new ones. You’ll also gain hands-on experience by evaluating current digital marketing practices, researching industry benchmarks and suggesting actionable improvements.
This project provides a unique opportunity to develop and apply your digital marketing knowledge in a real-world setting, working with a team of UNSW students to solve a practical challenge and contribute to a real company’s business success.
Benefits
Develop practical skills in creating and optimising digital marketing strategies.
Collaborate with industry partners to address real-world digital marketing issues.
Boost your research and analysis skills by exploring digital marketing trends and practices.
Gain experience in evaluating and improving digital marketing platforms.
Enhance your resume with hands-on experience.
Earn 24 Business Experience Points towards your Bachelor of Commerce or Master of Commerce degree at UNSW.
Accumulate 48 BCoins that can be redeemed for valuable rewards through the myBCom platform online shop (undergraduate), or 96 BCoins that can be redeemed for valuable rewards through the myMCom platform online shop (postgraduate).
I think this program helps students get relevant and necessary experience by enabling them to work with real clients, and in the process enhances and teaches a lot of new skills. I think the short duration of the course also lets a lot of students participate without having to worry about too much workload and time division apart from their existing studies.
– Dave, T2 2022 student
Key Course Details
- Course Length: Two weeks
- Delivery Format: Virtual team-based learning
- Commitment: 25 hours
Prerequisites:
- Career Accelerator: Essentials modules must be completed prior to enrolment, log in using student-enrolment key: Career_Accelerator.
- You have achieved a score in yellow or green zone for your “LinkedIn profile” on the Career AI platform (Aspire module).
Certification/Badge Requirements:
Compulsory pre-program Orientation session
Draft market research and insights report submission
Final report submission
Student feedback survey
Program Dates:
- Applications open: Monday 10 February 2025
- Applications close: Sunday 8 June 2025
- Orientation session: Tuesday 8 July 2025, 3pm – 4pm
- Program starts: Monday 14 July 2025
- Program ends: Friday 25 July 2025