Associate Professor Ting Yu
Associate Professor
School of Marketing - PhD, UNSW | MMgt, Monash University
Business School
School of Marketing
Dr Ting Yu is an Associate Professor in Marketing at the University of New South Wales.
She worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst.
She was also the recipient of the Non-Professorial Research Achievement Award (UNSW), American Marketing Association's Selling and Sales Management Special Interest Group's best dissertation award (first runner-up), Sasakawa Young Leaders Fellowshi...
Phone
+61-2-93853242
E-mail
ting.yu@unsw.edu.au
Location
Room 3053 Quadrangle building (E15)
- Publications
- Grants
- Engagement
- Teaching and Supervision
- 2011-2013 Building ambidextrous capacity in service industries a cross national study. Australian Research Council/Discovery Project. AU$155,000 (Project team: Paul Patterson, Ting Yu and Ko de Ruyter)
- 2005-2006 Evaluation of the remote workforce development strategy, Office of the Commissioner for Public Employment. Northern Territory Australia AU$50,000 (Project team: Ram Vemuri, Christopher White and Ting Yu)
Memberships - Editorial Boards
- Member, Editorial Review Board, European Journal of Marketing