Dr Thomas Schreiner

Thomas Schreiner (Ph.D., University of Hamburg, Germany) is Research Fellow at the University of New South Wales.

His area of expertise lies in econometric modeling, where he develops cutting-edge measures for marketing-relevant variables, e.g., analyzing visual product design and automatically deciphering content of text. As a result, his work provides valuable guidance to managers seeking to stay ahead in the competitive landscape. His research has been published in top-tier marketing journals, including the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, and Industrial Marketing Management. Among his research topics are visual product design, prosocial behavior, noncompensatory decision rules, the sharing economy, and the ever-evolving landscape of social media.

Thomas cumulated teaching experience from three universities (i.e., Christian-Albrecht University of Kiel, Kiel University of Applied Sciences, and University of Hamburg). He teaches undergraduate and graduate-level lectures and seminars on empirical data analysis and consumer behavior. He also cosupervises Ph.D. theses.