Mr Stephan Tseng

Stephan Tseng is a lecturer in the School of Marketing at UNSW Business School.

Before moving to academia, Stephan worked in the service industry for 20 years.
He possesses a wealth of knowledge in leading industry practices and is highly proficient in data-based decision-making.

Stephan is a certified data analyst with proficiency in analytics and business insights and a proven capability in problem-solving. His industry roles required performing high-level analytics and business reporting, interpreting consumer data, managing service marketing metrics, lifting customer satisfaction, and enhancing the consumer experience. He also led various destination marketing consultancy projects with the local government.