Associate Professor Rahul Govind
Research Interests:
Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems fo...
Research Interests:
Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems focused on consumption. The aim of this stream is to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise out of negative consumption.
Honours and Grants:
- 2010: Plagiarism and Academic Honesty: A Learning Unit, PRIMO - The Internet Information Project
- 2004 - 2010: Summer Research Grant, University of Mississippi, School of Business
- 2006: University Faculty Research Fellow, University of Mississippi
- 2002: Dean's Research Award from the Ford Motor Company, University of Pittsburgh, Katz Graduate School of Business
- 1997: AirTel Telecom Research Grant, Indian Institute of Management, Bangalore
- Publications
- Grants
Examining the effectiveness of co-creation practices on health outcomes, Frow P, McColl-Kennedy J, Payne A, Govind R, Martin K, Panter D, Lambert P, Australian Research Council (ARC)/Linkage Projects (LP)