Professor Nitika Garg

I am a consumer behaviour researcher. My primary research interests focus on studying the influence of emotions on consumer judgment and decision making, including choice and consumption. Specifically, I examine how discrete emotional states such as anger, happiness, and sadness, affect various aspects of consumer behavior. Given the rise in obesity and the long-term concerns regarding its impact on consumer and societal welfare, I am specifically interested in food consumption and the various factors that influence it, including emotions. I further explore the implications of these effects for stakeholders such as managers, public policy officials, and consumers, and tests strategies to mitigate the sometimes deleterious influence of emotions on consumers. ​​

Selected Honours and Awards:

• 2019: Research Excellence Commendation, UNSW Business School, UNSW Sydney.

• 2018: Outstanding Postgraduate Research Supervision Award, The Arc Postgraduate Council, UNSW Australia.

• 2007: Outstanding Publication of the Year, School of Business Administration, University of Mississippi

• 2006: Outstanding Publication of the Year, School of Business Administration, University of Mississippi

• 2007-2008: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP

• 2006-2007: Faculty Research Fellow, Office of Research and Sponsored Programs, University of Mississippi, ORSP

• 2003: AMA - Sheth Doctoral Consortium Fellow, University of Minnesota

Selected Professional Services:

• At-Large Director, Association for Consumer Research (ACR) Board of Directors, 2020-22.

• Associate Editor, Marketing for the Australian Journal of Management, 2017-.

• Program Committee Member, Association for Consumer Research (ACR) Conference, Seattle, US, 2021.

• Track Co-chair (Consumer Behaviour), Australia and New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, 2021.

• Program Committee Member, Association for Consumer Research (ACR) Conference, Atlanta, US, 2019.

• Faculty Mentor, Doctoral Colloquium, Australia and New Zealand Marketing Academy (ANZMAC) Mid-Year Doctoral Colloquium, Sydney, Australia, 2019.

• Ad Hoc Reviewer for Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Social

• Psychology, and Motivation and Emotion

• Reviewer for ACR, SCP, and AMA conferences

Professional Memberships:

• Association for Consumer Research

• Society for Consumer Psychology

• Australian & New Zealand Marketing Academy

• European Marketing Academy