Professor Hauke Wetzel

Hauke A. Wetzel (Ph.D., University of Mannheim, Germany) is Professor of Marketing at UNSW, Sydney.

Hauke's research reveals performance consequences of initiatives designed to build, maintain, or terminate the relationships with customers, employees, suppliers, and other stakeholders in product and service markets. By adopting a balanced perspective that accounts both for bright and dark side consequences of marketing initiatives his research paves the way for more sustainable marketing practices. His broad expertise in empirical research methods allows him to approach topics from different angles.

His work has been published in some of the most impactful marketing journals such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of the Association for Consumer Research, Industrial Marketing Management, and the European Journal of Marketing amongst others. Hauke reviews for multiple internationally leading journals. He has received multiple awards and award nominations for his research and reviewing activities.  

Hauke led research and consulting projects in different industries. His experiences cover established national, international and global players as well as start-ups in Germany and in New Zealand. He has been instrumental in attracting more than AU$ 880,000 in funding from various sources including competitive research grants and funds from industry.