Associate Professor Daniel Prior

Daniel Prior is a Senior Lecturer in Management in the School of Business at UNSW, Canberra.

Daniel is also a member of UNSW Cyber and has held visiting appointments at Cranfield University, UK, and the University of Texas at Austin, USA. Between 2017 and 2019, Daniel was Professor of Strategic Sales Management, Co-Director of the Centre for Strategic Marketing and Sales, Director of the Executive MBA and Director of the Key Account Management and Strategic Sales Forum at Cranfield University. Prior to this, he was on the faculty in the School of Business at UNSW Canberra. Daniel has worked in industry for companies such as KPMG, Acer Computer Australia and Communications Design and Management. Daniel is active on a range of corporate and not-for-profit boards, and, as a marketing strategy consultant and mentor for industry, particularly in new product development, complex systems implementations and in strategy.

Daniel completed his PhD in 2008. He holds a Master of Commerce (Marketing), a Graduate Certificate in University Teaching and Learning, and a Bachelor of Commerce in Marketing. Daniel is a Fellow of the Australian Marketing Institute and a Senior Fellow of the Higher Education Association (UK).

Daniel’s core interest is in buyer-supplier engagement, particularly where there are complex relationships that are high risk and that develop over extended periods. Daniel’s research, teaching and consulting interests have two foci. First, Daniel is interested in understanding how supplier firms create value, how buyer firms realise value, and how relationships determine the nature of value at multiple levels of interaction. Current projects centre on developing ‘value narratives’ for complex solutions, integrating circular economy principles into complex value propositions, and supply chain sustainability. Second, Daniel is interested the application of computer science techniques to address problems that arise from buyer-supplier engagement. This includes for situational awareness and in understanding human factors, particularly as these pose risks to the viability of buyer-supplier engagements. Core topics include customer relationship management, supplier selection, contract monitoring and information integrity.

Daniel is open to Higher Degree Research supervisions, consultancy projects, executive education courses and programmes, acting as a mentor, and, board/ advisory panel appointments.