Research students | Marketing

Exploring Consumer Perceptions of Data Privacy:

A Marketing Perspective

Sustainability in Retail

How Soaring Inflation Impacts Consumers’ Spending Patterns

Role of Sales Narratives in Creating Consumer Demand: Synergistic Approach to Boosting Limited Edition Product Sales in the Metaverse

Marketing Agility: Antecedents and Consequences

The Battle Against Food Waste: Implications For Reducing It For Marketers, Consumers, and Policy Makers

Sustainability-related policy change: green product consumption and supply chain configuration

Exploring Social Influence and Technology in Sustainable Consumer Behavior

Researching Consumer and Market Expectations in Live Product Launches

The Impact of Extreme Weather on Consumer Preferences and Behavior: Focus on Music Consumption and Mental Health

Master of Pre-Doctoral Business Studies

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